One of the most vital components to a successful online marketing strategy is maintaining an effective email marketing strategy: There’s no better way to notify customers of new deals, products, and services than sending them an email about it. Although half of an email’s effectiveness comes from the content of the email itself, the other half is how you distribute it amongst your contact list. Thankfully, there are numerous tools that exist which can help make the email marketing process much easier.

5. GetResponse

With plans starting at $15 for up to 1,000 contacts, GetResponse offers a wide variety of features to optimize your email marketing campaigns. Services include an email creator, analytics services, contact importing, form builders, and more. There’s also a feature that allows you to see how an email will look in a receiver’s Inbox.

4. Pinpointe

Featuring an interactive user interface boasting an extremely wide array of services and features, Pinpointe offers email formatting, activity analytics, campaign results, live support, and a seemingly endless number of other features. Although their base price is $49 for up to 5,000 contacts, the included features make it worth it.

3. Constant Contact

One of the most advertised and popular email marketing service, Constant Contact offers all of the great features one would expect from any other top-notch service, such as templates, analytics, support, and more. What truly sets them apart, however, is their base price: Free! Constant Contact also has special pricing for non-profits and small businesses.

2. Benchmark Email

Including HTML email templates, social media links, live support, analytics, secure storage, and much more, Benchmark Email is a very affordable email marketing service with a base price of $9.95 for up to 1,000 contacts.

1. iContact

With all of the email building and formatting features, tracking and analytics services, delivery options, and excellent customer support, it may be hard to believe that the web’s best email marketing service starts at only $14 for up to 500 contacts.

Categories: Email Marketing Tips

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