Even when you’re sending permission email messages to subscribers who opted-in, your email can still be flagged as spam by overzealous spam filters which seem to be getting more and more aggressive with their spam flagging analyses. Simply using the word “free” in an email message can often land you in the spam heap. Excessive use of punctuation such as exclamation marks can also earn you a high spam rating.

Action plan? Run your email through some of the spam filters available online, or install some end-user antispam applications on your own computer, and send an email to yourself before attempting to email end users. Other strategies include avoiding the use of words like “Viagra” or mentioning certain anatomical features.

Along these lines, if you are authoring an article for your email newsletter and your name is Dick Jones, you should probably use a pseudonym to make sure that your email actually gets delivered.


Mike Adams

Michael Allen "Mike" Adams is the founder and owner of Natural News. According to his own website his interest in alternative nutrition was sparked by developing type II diabetes at the age of 30 and "completely curing" himself using natural remedies. He is a raw foods enthusiast and holistic nutritionist. He claims to eat no processed foods, dairy, sugar, meat from mammals or food products containing additives such as monosodium glutamate (MSG). He also says he avoids use of prescription drugs and visits to Western medical doctors.

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