Welcome to this brief guide on protecting yourself against CAN-SPAM. This guide is for anyone currently engaged in responsible email marketing activities who wishes to ensure they are abiding by the federal CAN-SPAM act while continuing to engage in responsible email marketing.
As you are well aware, the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 or CAN-SPAM act went into effect in Jan. 1, 2004. Following its implementation, the volume of spam on the Internet actually increased, demonstrating the futility of a legislative approach in stopping the spam problem. Unfortunately, although the CAN-SPAM act had absolutely no impact on spammers, it created headaches for responsible email marketers.
This guide is designed to help you iron out those headaches and let CAN-SPAM work in your favor, rather than functioning as an obstacle to the success of your email marketing campaigns. It is a short, action-oriented guide, so follow the steps below, and your email marketing activities will be CAN-SPAM compliant in no time.
Intro | 1 | 2 | 3 | 4 | 5 | Summary