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Agency Software

An element of success for non-profit organizations is to operate with the same standard of efficiency as for-profit companies. Agency software can create needed efficiencies in communications and information management. Due to budget and personnel constraints that many non-profits face, it is imperative that time and cost effective tools are Read more…

By guest, ago
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Email Automation

Automation is defined as: The techniques and equipment used to achieve automatic operation or control. Email automation allows for your marketing strategies and campaign efforts to be completed and tracked without human workers. Email marketing is rapidly becoming the most effective way to reach your total client base on a Read more…

By guest, ago
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Opt-in Email

The uncontested core definition of opt-in email is email which is exclusively requested by a recipient. Qualifying terms such as “single opt-in,” “double opt-in,” and sometimes “triple opt-in” have been a matter of contention amongst marketers. The primary dispute is over whether the action of simply clicking through a hyperlink Read more…

By guest, ago
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Permission Marketing

Permission marketing, as it relates to email marketing, is a consumer-based approach centering strongly on consumer sensitivity. It is the opposite of unsolicited contact with consumers. A permission-based approach means the company marketing itself must have either a prior business relationship with the consumer it is marketing, or have confirmed Read more…

By guest, ago