Finding the best email marketing software is one of the essentials of marketing. After all, it’s the basis for building an email list. Let’s look at some tips for finding the best email software. Costs This is always the bottom Read more…
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The old staff: Mike Adams Senior Editor Steve Delgado Senior Editor Jackie Rickley Staff Writer Ming Liu Staff Writer
Mike Adams has been pioneering technologies and techniques in the field of permission email marketing since 1993. The inventor of the first personalized email merging software application for the PC, Adams is also founder and president of Arial Software, makers Read more…
Summary Here’s what we’ve covered in this permission email marketing guide: In most cases, HTML emails are *not* better than plain text emails. Plain text emails actually generate better results because they’re preferred by more recipients today. Your in-house email Read more…
your email doesn’t get opened, your email list is useless. Effective email marketing means getting your email opened, rather than trashed, in the first three seconds after a recipient sees it. But what’s the magic formula for getting your email Read more…
There are 580 million Internet users in the world, and virtually all of them (94%) use email. To put this into perspective, the number of Internet users in the world is more than twice the entire population of the United Read more…
What is the “S Method” that I revealed in the previous email that I said could lead to such an email marketing disaster? The “S” stands for “sweepstakes,” and the S Method refers to any sort of contest, giveaway or Read more…
It’s the dirty little secret of email marketing: everybody has at least one throwaway email address they use to subscribe to email newsletters and announcement lists, especially when they don’t know or trust the company offering it. Hotmail accounts are, Read more…
Each time you send an email campaign to your subscribers, readers or customers, you have to make an important decision: plain text or HTML? If you choose plain text, you’ll send your email in a text-only format (like this one), Read more…