|
Welcome to this brief guide on protecting yourself against CAN-SPAM.
This guide is for anyone currently engaged in responsible email marketing
activities who wishes to ensure they are abiding by the federal CAN-SPAM
act while continuing to engage in responsible email marketing.
As you are well aware, the Controlling the Assault of Non-Solicited
Pornography and Marketing Act of 2003 or CAN-SPAM act went into effect
in Jan. 1, 2004. Following its implementation, the volume of spam on
the Internet actually increased, demonstrating the futility of a legislative
approach in stopping the spam problem. Unfortunately, although the
CAN-SPAM act had absolutely no impact on spammers, it created headaches
for responsible email marketers.
This guide is designed to help you iron out those headaches and let
CAN-SPAM work in your favor, rather than functioning as an obstacle
to the success of your email marketing campaigns. It is a short, action-oriented
guide, so follow the steps below, and your email marketing activities
will be CAN-SPAM compliant in no time.
|
