Step five: Audit your email messages to avoid spam
filters
Even when you're sending permission email messages to subscribers
who opted-in, your email can still be flagged as spam by overzealous
spam filters which seem to be getting more and more aggressive with
their spam flagging analyses. Simply using the word “free” in
an email message can often land you in the spam heap. Excessive use
of punctuation such as exclamation marks can also earn you a high spam
rating.
Action plan? Run your email through some of the spam filters available
online, or install some end-user antispam applications on your own
computer, and send an email to yourself before attempting to email
end users. Other strategies include avoiding the use of words like “Viagra” or
mentioning certain anatomical features.
Along these lines, if you are authoring an article for your email
newsletter and your name is Dick Jones, you should probably use a pseudonym
to make sure that your email actually gets delivered.
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