Step three: Double check your email frequency
How frequently are you sending emails to your subscribers? The higher
you push the email frequency, the more likely you are to earn negative
feedback from your subscribers. Push this too high, and you run the
risk of subscribers complaining to the FTC, regardless of whether they
opted-in to your email or not.
Of course, the vast majority of the email
subscribers will simply unsubscribe from your list if they're receiving
too many emails, but
with the CAN-SPAM act in place, I expect to see an increasing number
of email subscribers taking up their complaints with the FTC. The
fact is, people are angry at spam, and if you give them a reason, they
may
just take out that anger on you.
These days, any frequency greater than
one email a week is considered quite heavy. Of course, this depends
on the industry you are in and
the initial expectations you set with your subscribers during the
subscription process. Just be aware that if you send more than one
email a week
to you subscribers on your list, you may be risking some backlash. |
