Summary
Here's what we've covered in this permission email
marketing guide:
- In most cases, HTML emails are *not* better than
plain text emails. Plain text emails actually generate
better results because they're preferred by more
recipients today.
- Your in-house email list is shrinking because people
are subscribing with throwaway email accounts for
one simple reason: they don't trust you yet. So work
to establish trust, then ask for their best email
address. This will keep your list going strong for
years to come.
- Don't be fooled into the sweepstakes marketing
mindset. Early results might seem strong, but few "freebie" users
will actually pay for your products or services in
the long run. You're not interested in eyeballs,
you're interested in prospects who may actually become
paying customers down the road. And that's definitely
not "anybody." (If your target market is "anybody" then
your business plan may need some refinement...)
- Tap into the profit potential of global email marketing
by engaging in multilingual permission email campaigns.
- Use a recognizable name in the FROM address of
your email campaigns and be consistent in your use
of that name. By doing this, you'll experience a
higher open rate because people avoid opening emails
when they don't recognize the source.
Experiment with these strategies and see what works
best. And as you see improvements in the open rates,
clickthrough rates, and purchases (or using whatever
metrics are important to your organization), please
send me an email and let me know! If you offer advice
or refinements to this information, I'll add it to
the course and give you credit.
Email me at president@arialsoftware.com with
your results, comments or suggestions.
THIS GUIDE is sponsored by CAMPAIGN
ENTERPRISE
With Campaign Enterprise software, you can:
- Automatically send timed, follow up emails to prospects.
- Send personalized emails based on event triggers.
- Conduct unlimited email campaigns with no recurrent
fees whatsoever.
- Automate the handling of bounces, unsubscribes
and clickthrough monitoring.
- Deliver customer service bulletins, support notices
or company newsletters.
- Create multipart email courses like this one!
Find out why XM Satellite Radio, Dell, Microsoft,
AMD, Texas Instruments, Citibank and Six Flags Theme
Parks all use Campaign Enterprise:
http://www.arialsoftware.com/enterprise.htm
And, lastly, thank you for reading
this online email marketing guide. I hope you find value
in this information and put it to constructive use.
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