Article by Staff Writer, Posted: November 19, 2003

Email Automation

Automation is defined as: The techniques and equipment used to achieve automatic operation or control. Email automation allows for your marketing strategies and campaign efforts to be completed and tracked without human workers.

Email marketing is rapidly becoming the most effective way to reach your total client base on a personal level. Email tracking and demographic information give corporations a way to quickly reach a mass audience without losing individual connections. Email automation compliments this new strategy, allowing for personalized campaigns to be sent out while saving your marketers’ time.

Today’s business world has evolved drastically from the traditional nine-to-five image. More work has lead to more hours, dramatically decreasing the time and attention that is devoted to each individual project. Not enough hours in the day, as well as drastic budgets cuts, have eliminated jobs, leaving more work than manpower and time can handle. Email automation has adapted to these changes and allows for less time and energy to be spent on your email marketing strategies. Email automation has generated a huge time saving effort for marketers everywhere. Automated email marketing instruments allow for you to schedule send times, chain follow-up campaigns, and track customer interest easily and maintenance free.

Email automation allows for campaigns to be sent out without manually hitting send for every email prepared. Campaigns can be scheduled to send at lunch or overnight, rather than during crucial business hours. This hands-free method of sending emails eliminates the need to monitor the progress of your campaign and makes certain it is sent out.

Along with sending a campaign out automatically, email automation allows for chain campaigns to be generated as well. This ensures rapid lead follow-ups and sales generation within a simple set up procedure. Timely sales and customer follow-ups lead to satisfied customers, increasing the credibility of your firm. Email automation allows for all this to be done with minimal human supervision.

Bounced email has become a growing problem in the world of email marketing. Spam has forced email recipients to set up alternate email addresses, or change email addresses every so often to avoid their inboxes from being littered with unwanted mail. Automated email programs and services allow for these bounced emails to be tracked, and filtered out for future use of the same email list. This feature allows for your database and automated tool to search out all bad addresses, freeing up your time to use on those customer who are truly interested in your product.

Handling unsubscribed emails is also a time consuming task. In order to maintain your subscriber list, filtering out unsubscribed emails is a necessity to database upkeep. Each day someone signs up for your list while someone else chooses to opt-out. Email automation allows your system to filter these addresses out when chaining or resending follow-up emails to your permission-based client list. This feature allows for organizations to ensure they are only reaching those clients who wish to be contacted, again saving your marketing and data analyst team time and energy.

Email automation allows for immediate follow-up and tracking of your current and potential clients. Time is saved, and efforts usually spent towards manually preparing auto-responses and database maintenance can now be focused on driving sales leads and focusing on areas that the customers are interested in. This inside look at what customers want, and the new availability to automate emails and marketing campaigns, allows for further organizational development and growth.